SERVICES

SEARCH ENGINE MARKETING METHODOLOGY

Every business is different and we don’t provide a one-size fits all approach to your search engine marketing needs.  First we listen.  We can’t know if we’re successful unless we define and achieve your search engine marketing goals upfront.  What are your objectives?  What do you want to achieve in the next 5 years?  What talent and resources do you have in-house?  How competitive is your industry? What are market segments you want to find? Then we create a search engine optimization plan based on your needs.  We’ve listed some of the  search engine marketing tools  we use to help us help you and some explanations of technical terms you’ll need to understand as you choose a Web Development and Search Engine Marketing agency.   Click here if you’d like to  request an initial consultation. 

Methodology

Our first step to creating Search Engine Optimization and Search Engine Marketing strategies is to listen to you.  We want to hear about your business objectives and to learn about your customers.  Then we can get to work on creating an SEO/SEM plan that suits your goals.  Here are important steps we take to define and implement a successful SEO/SEM strategy.  

• Keyword Research
• Competitive Analysis
• Content Development
• Web Development
• Information Architecture
• Search Engine Indexing + Submission
• Linking Strategy
• Analytics Reporting

TOOLS:

KEYWORD RESEARCH TOOL:

Keyword research is an important first step in developing content for your site.  We use WordTracker to help understand which keywords are most relevant and most searched for your visitors. Download free search engine marketing tools

PROJECT MANAGEMENT:

We use Ace Project, an award-winning project management tool that allows us to keep track of all the details of your projects so you can see at a glance progress that has been made and know that we’re delivering your search engine marketing project on time and on budget. 

PRODUCT & CONTENT MANAGEMENT:

We’ve created a proprietary system for product and content administration that allows for moving quickly on product and content changes needed for your customers.   

WEB ANALYTICS:

We use Omniture Site Catalyst for our premier web analytics tool.  We can also use the tool provided by your current web host. We can deliver daily, weekly and monthly reports indicating visitor activity and behavior and track all of your campaigns, including pay per click, natural search, direct mail, email and more.   Only spend your search engine marketing budget on the efforts that get you return on your marketing investment. 

PPC ANALYTICS:

We use Google Analytics for our pay per click management and analytics tool.  We can manage 10 keyword campaigns and 10,000 keyword campaigns.  We can help you get the best results on your PPC ads and the best return possible on your PPC investment. 

SEARCH RANKING TOOLS:

We use WordPosition and Digital Point to keep track of your ranking for important keywords.

PR:

We use PRWeb and other tools to deliver your press releases and get the best buzz for your buck. 

TIPS FOR FINDING A SEARCH ENGINE MARKETING AGENCY

Ask for credentials:  How long have you been in business, what have you achieved for your clients, what organizations are your involved with in your industry? Google and Yahoo certification, membership in organizations such as SEMPO (Search Engine Marketing Professionals Organization).  Some agencies use Black Hat tactics that can get you in trouble with Google, Yahoo and MSN and can even get you black listed from the engines.  Make sure that your new agency obeys the rules of good Search Engine Marketing.  Visit the About Us section  to learn about more about our work philosophies.

Meet or conference with agency members: Our team motto is Turn Work Into Fun.  We love what we do.  We’re a small agency located in Hood River, Oregon with a huge amount of talent.   Visit our Team section  to learn more about our writers, programmers, designers and project managers. 

Get a proposal or statement of work: You can’t know if your new agency is successful unless they define goals up front.  Make sure you have detail about the proposal.  If an agency says they’ll get you ten keywords in the top 10 in 2 weeks, they’re probably not for real.  Good search engine marketing takes time, it’s like creating a relationship with your visitors that the engines recognize.  Buying 10,000 links from a link farm may get you placement for a couple of weeks, but that’s not helping your visitors.  Any proposal you review should include what the agency is going to do for your customers, remember that what is good for your visitors (great content, great internal linking structure, great site architecture, easy to navigate site) is good for the engines.   Click here if you’d like to request a consultation.  

Ask for references and results  What have you achieved for your clients.  Get specifics and call references personally.  Visit our  Portfolio + Case Studies  section to learn how media forte marketing has helped their clients achieve their search engine marketing goals. 

Ready to get started?   Request a consultation  today.